A brand is more than just a logo.
It’s the overall personality and image that people recognise and trust. While the logo is important, a strong brand is built through other elements, including:
- Typeface
- Writing style
- Colours
- Photography and video
- Layout and design of publications
By following these guidelines and using our brand consistently, we help create a positive and lasting impression of Sefton.
Our brand should never be used in a way that could harm the borough’s reputation.