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Logo Guidelines

The Sefton Council logo 

The Sefton Council logo is a visual representation of who we are. It's used across our communications and platforms.

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Logo recommended sizing

The logo size should be relative to the size of the background, be it a business card, a brochure, a poster or a large display.

The logo should never be smaller than 32mm wide on any document, as the text becomes too small to read.

The examples below are for smaller sizes, for advice on larger displays. please contact the Communications Team.

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Exclusion zone 

Wherever the logo is used, there should be an ‘exclusion zone’ around all sides, where no other object can be placed. This space should be a minimum of the height / width of the box containing the Molyneaux cross as
shown below.

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Logo do’s and don’ts

The logo should be used in its entirety and be kept in the correct proportions and approved colours. However there is one exception which is the use of the ‘thumbnail’ version.

The logo can be displayed in black and white if it is placed on a black and white document. This can save on printing costs, particularly if you are producing a large mailout. For advice, please contact the Communications Team.

The logo can also be white out of a solid colour and in an approved colour, if authorised by the Communications Team.

The Sefton Council logo cannot be reproduced by any third parties for promotional purposes, without the consent of the Communications Team.

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Logo Colour

The Sefton Council logo should be reproduced in colour whenever possible. For specific colour values to use when reproducing the logo (spot or PANTONE®, 4-colour process, RGB), please refer to the colour palette guidance below.

If colour reproduction is not available or is not aviable option, the logo should be reproduced in solid black.

 

Sefton Council corporate blue

Sefton Council's Corporate blue colour has the following composition:

CMYK: C94 M36 Y7 K1

GRB: R0 G129 B187

Paint: RAL Classic  5015 Sky blue 

The Sefton Council logo can be reproduced in the following colourways:

  1. In corporate blue on white.
  2. In a solid colour from the Vision 2030 palette.
  3. In black and white when colour is not available.
  4. In white out of any solid colour, (from the Council colour palette where possible).

A colour palette has been developed as part of Sefton’s 2030 Vision and these colours may be used to modify the logo. Please contact the Corporate Communications Team for advice.

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Last Updated on Wednesday, September 24, 2025

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