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Introduction

This guide explains how to represent Sefton Council across all channels and assets.

It sets out clear steps for using our logos, colours, and messaging to ensure everything is consistent and easy to recognise.

Our communications and digital landscape are always evolving. That’s why these guidelines will be updated as needed, so they stay relevant and useful.

However, the core principles will always remain the same.

The Corporate Communications Team is here to help. We are responsible for protecting the Sefton Council brand and can offer expert advice on all aspects of branding and design, including in-house graphic design support.

If you have questions or need help with a project, please contact us.


Last Updated on Tuesday, September 23, 2025

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