Sefton’s thriving visitor economy presents a wealth of opportunities for local businesses—and a new event aims to help you make the most of it.

InvestSefton, in partnership with Growth Platform, invites Sefton businesses to ‘Maximising the Experience’, a free event designed to help you connect your business to the region’s vibrant calendar of local, national, and international events.

Date: Monday 30th June 2025
Time: 10am – 12 noon
Venue: Waterfront Southport Hotel, Promenade, Southport, PR9 0DZ

To book your place, contact Dom or Sharon at Invest Sefton on 0151 934 3452 or by email

Why Attend?

Southport is a well-known destination, attracting visitors from across the UK and beyond. This event will take learning from Southport's success, and explore how your business can benefit from the increased footfall and visibility that major events bring.

Marketing expert Lisa Pearson, based in Southport, will share insights from her work with well-known brands, helping you:

• Stay relevant in a fast-changing market
• Map your activities around key events
• Connect your offer to wider marketing campaigns
• Boost visibility and footfall
• Create creative campaigns that drive sales

Whether you’re a café, retailer, service provider or creative business, this session will offer practical tools and inspiration to help you thrive. 

Who Should Attend?

Any business, any size, any sector—if you’re based in Sefton, this event is for you. The session will be relaxed, informal, and packed with useful takeaways.

Make the most of learning

Cllr Paulette Lappin, Sefton Council’s Cabinet Member for Regeneration, Economy and Skills and Deputy Leader said: “Our visitor economy is a real asset of the borough, generating economic opportunities for businesses and residents, while bringing pleasure to the millions of people who visit our borough.

“This fast paced sector brings with it a lot of learning – it’s great to see businesses throughout Sefton benefit from this insight.”

Event Schedule

• 10:00am – 10:30am: Registration, refreshments and networking
• 10:30am – 11:15am: Talk from Lisa Pearson, Luminare Consulting
• 11:15am – 11:30am: Break
• 11:30am – 12:00pm: Workshop session with practical planning tools and Q&A

Event attendees should inform Dom or Sharon of any dietary, access or other requirements.